Agrikunomy

A B2B platform that directly connects farmers with consumers, making it easier to trade perishable goods

Designed for a hackathon, it empowers farmers to take charge of their crops and drive growth in the agricultural sector.

My role at this project was to transform initial mockups into fully-realized designs. I built out the screens and flow, and then crafted high-fidelity assets to make sure everything looked and felt just right. Think of me as the creative force behind the interface, ensuring a smooth and engaging user experience!✨

Creative Direction

In my role, I took the reins on setting the strategy and visual tone for Agrikunomy 🎨

In my role, I took the reins on setting the strategy and visual tone for Agrikunomy 🎨

Business Challenges Tackled

Business Challenges Tackled

  • Ensuring robust user security

  • Verifying users and their businesses

  • Validating suppliers and logistics

  • Grouping users by preferences, location, and profile

  • Promoting farmer adoption and tech literacy

User Needs

User Needs

  • Streamlined supplier identification and connection

  • Expanded reach and cost savings by cutting out intermediaries

  • Cost-effective supplier sourcing solutions

  • Convenient tools for supplier evaluation and comparison

  • Virtual farm viewing for remote assessments and time efficiency

Crafting a Modern UI

With all those considerations in mind, I dove into brainstorming how to visually bring Agrikunomy to life💡. It was a journey of trial and error, but my goal was clear: a sleek, modern UI that’s also accessible, keeping in mind that our users might not be tech-savvy.

With all those considerations in mind, I dove into brainstorming how to visually bring Agrikunomy to life💡. It was a journey of trial and error, but my goal was clear: a sleek, modern UI that’s also accessible, keeping in mind that our users might not be tech-savvy.

The feedback was incredibly validating, with “the UI” often highlighted as a standout feature by judges. I’m proud to say that the UI is one of the shining stars of Agrikunomy, blending style and usability into a seamless experience!

The feedback was incredibly validating, with “the UI” often highlighted as a standout feature by judges. I’m proud to say that the UI is one of the shining stars of Agrikunomy, blending style and usability into a seamless experience!

Designing Key Features

I focused on integrating essential features that enhance usability and streamline interactions. By emphasizing intuitive design and user-centric solutions, I aimed to ensure that every element—from secure verification processes to engaging 360° views—contributes to a smooth and efficient user experience.

I focused on integrating essential features that enhance usability and streamline interactions. By emphasizing intuitive design and user-centric solutions, I aimed to ensure that every element—from secure verification processes to engaging 360° views—contributes to a smooth and efficient user experience.

My approach was all about blending functionality with simplicity to create a platform that users find both accessible and enjoyable.

Team Time!

Great design isn’t a solo act – it’s a team symphony! 🎶
Collaborating closely with my co-designer, @marcolimverio, we turned our creative visions into reality. Plus, I kept a keen eye on the development team to ensure our designs came to life as intended.

Great design isn’t a solo act – it’s a team symphony! 🎶
Collaborating closely with my co-designer, @marcolimverio, we turned our creative visions into reality. Plus, I kept a keen eye on the development team to ensure our designs came to life as intended.

Teamwork truly made the dream work!

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